Previously before the inception of the electronic mass media. People make use of post offices to send and receive long-distance information through the mail.
If you are new and were born during the digital world – you would have watched movies where people don’t have access to mobile electronics.
Everything and every way of receiving and sending information were through the postal process and sending through Delivery companies.
But now, everything is easy through the use of EDM Emails where people receive and send emails from the comfort of anywhere they are.
This is the power of globalization and the enjoyment that you and I are benefiting from for being privileged to be in this century.
Life was hard previously, even though it doesn’t look hard to them back then.
Looking back to what our primitive days’ forefathers were experiencing will make you wonder how difficult it was for them.
Now, here I am resting on my bed and writing out valuable content for you – and there you are sitting, lying, or standing comfortable and reading what I am conveying.
It is all the power of the digital and electronic world and that is the real reason why EDM Emails are a blessing to us all.
Very quickly, let us dive deeper and talk about some secrets that are not open to many people concerning EDM Emails.
What is EDM Email and What Does EDM Email Stand For?
EDM Email Stands for “Electronic Direct Mail” Email and it is a means of sending and receiving Emails through electronic/virtual means and not physical means.
That’s is simply what EDM Mails means. These are the emails you receive in your email inbox, promotion, and spam folders.
It is just that the ones in your spam folder should be somehow called “Lost on Transit”.
Hahaha… just kidding with you though. I doubt if it is – cus you could still see it if you wish.
But I am sure you understand what I am saying here. Also, the emails that you send to your friends or clients can be called an EDM Email.
They are passing through electronic and digital means and not passing through the post office or government.
That is simply what the logic and idea behind EDM Email are now in existence in this digital world.
Next, let us look at the purpose of EDM Emails and why they are in existence.
Purposes Of EDM Email
• Reach People Easily.
• Convey Information Without Commuting.
• Receive Information Without Commuting.
• Confidential Reason.
• Urgent Information.
1. Reach People Easily:
Just like I stated during the beginning of this guide – I give huge credit to our forefathers for how they try to send and receive messages from their long-distance pals.
Because the EDM system has given us the way through which we can reach people easily.
You don’t have to wait for many days or months before your message can get delivered to your receiver.
This has made it easy for many quickly to see the instant result in anything they are doing now compared to the olden days.
During the olden days – after you write your letter and send it as a physical mail.
Your aim is to wait for days, weeks, or months before you will be expecting to get a reply back from your receiver.
Unlike now where you just go to your Gmail and enter the recipient email address and press send and Viola the person receives the notification and replies immediately.
Or if the person doesn’t reply after few hours – you will start wondering what was going on with the person.
It is all the privilege that we are enjoying as a person who is in this digital era and benefiting from the EDM Email system.
That is one of the purposes of EDM Email because they want to make it easy for people to receive messages easily without waiting for months to get feedback.
Thanks to Email service companies like Gmail, Yahoo, Outlook, and others for making this very easy for us in this electronic era.
2. Convey Information Without Commuting:
As someone who is sending the information – you enjoy the benefit of resting on your couch or bed or even in your toilet and send your mails without moving from your home.
This benefit of sending mails and conveying our information just from the comfort of our home is just something spectacular.
Because I come from Nigeria and the traffic congestion from commuting from one place to another is just something tiring.
So, Imagine someone like me trying to send a message to my business partner in another state or country.
Just imagine the stress I would have gone through? But No! Just from the benefit of EDM Email – I am enjoying sending emails from my comfort.
This is also something you are currently enjoying because the stress of moving from one location to another is tiring.
During the olden days – parents will want to communicate with their child but find it very difficult.
Also, they might have sent several emails through the post office but don’t get any valid feedback.
So, all they could do would be to set off and travel down to where their child or children were to hear from them.
Just imagine the stress of commuting and walking from one location to another – just to hear “I am Fine“.
The same “I am fine” that you hear every day on your mail being sent within 1 second is what primitive days people take 1 day or even 1 week to hear.
So, this is something that you enjoy as a mail sender.
3. Receive Information Without Commuting:
Aside from the benefit that senders get from sending their emails easily from the comfort of their home.
Receivers also enjoy a lot of benefits from getting messages without having to leave their home from one location to the other.
Just imagine when you send a mail through the post office. What automatically happens?
You become a receiver who is awaiting the response from the person that you sent your mail to.
This makes you keep wondering what is going on and even keep having the feeling of whether the person didn’t even receive the mail.
But with the EDM Email approach – email senders are now able to even know whether their emails are successfully delivered.
You can easily see the difference between when an email is delivered – when it’s received and when it’s seen.
When you send an email and it is check marked. It means that it is already delivered.
When it is double marked. It means that is it received but not yet seen by the receiver.
When the double marked turns green. It means that the receiver has seen your sent mail.
You can see how easy this is for you – who is awaiting the response rate of your sent mail.
Although Mailing Apps doesn’t give this feature of knowing whether your email has been received before the person replies.
But with a tool like “Mailtrack or Snovio” – you can easily get to know even before the person sending your reply.
You will even know how many times that they viewed and read the mail that you send.
4. Safe Delivery:
So I have been discussing safe delivery and how the EDM is the perfect fit for sending and receiving emails.
But what about their purpose for making message delivery to be in safe hands which is very obvious to you and me.
Imagine before Electronic mailing ever came into existence – if you send any mail through the post office.
How would you even know if it has already been delivered? The only way you get to know is when the recipient replies.
Which you don’t even know how long you will wait before you see any feedback from the recipient.
But with EDM direct mailing – you can see the delivery and also see when the person sees it.
This is very safe and obvious because all your mailing is something you can see and not on closed doors.
I can’t even imagine sending a message now and not knowing if it has already been delivered.
One will just be wondering what is going wrong with the mail. Thoughts will start flowing in one’s mind whether the mail has been delivered or not.
And since many emails are being delivered through the post office – it takes a reputable postal organization to deliver one’s mail safely.
So, this is another purpose of the direct mailing system which they have achieved for us.
Because all our emails are getting straight to the view of our recipient and since mailing apps are automatically available on our mobile phones…
…it is something that everyone has and has to register before you can safely use your mobile phone.
Registering your Gmail is the first thing that will show on your new phone anytime you buy them.
4. Confidential Reason:
Sometimes, the emails that we send through the postal office are not confidential and not private.
It can be read by any official of the company and it already involves another third-party person to read our messages.
This is also something that our primitive days’ forefathers are not enjoying because there is a limit to what they can write.
They find it very difficult to write whatever they wish even to someone that they love so dearly.
Even sending some images is something very difficult to do.
Just imagine the rate at which lovers send their nudes online these days.
The husband can be in a far place and the wife in another place and they can easily share nude (Pardon me since I know it’s X-rated).
But this is beneficial for both parties because they can do this even without any fear of a third-party person.
It is just between both lovers and they share things that are way too private and it’s kinda safe.
Fine, you might feel like are the Email app officials not seeing it. Well, It’s confidential than through a postal company.
So, sharing confidential kinds of stuff and information becomes easy for people to easily convey to their friends and families.
This is a benefit that we are enjoying. The rate at which sharing of secret stuff is kinda rampant these days.
Something that cannot be done many years back. You might feel this is not cool as a very religious type.
But in terms of sharing of information and communication – it’s a great purpose and benefit for both recipients.
5. Urgent Information:
Just like we talked that sharing of confidential information is secured with email, unlike physical mails.
What about the rate of getting the information which we can call urgency.
Imagine two horny lovers far away from each other and are flowing with each other and sending themselves pictures.
The sender can easily send and easily receive and the communication keeps going like that.
Can you see how fast and very rapid it is for them to share and send images and texts to each other?
Just compare it to when there were only postal mails to be sent to recipients in other locations.
Will a horny lover send a physical mail and immediately get a quick reply? No! Not possible.
Such a lover will have to wait for many days or weeks to get a reply which all the tension would have cooled down.
How the romantic and emotional needs would have gone before the message would get delivered.
So, this is something that the email has given to us to enjoy.
Although this can be in any aspect of life and not only limited to relationship stuff.
It can also be in business when you need an urgent reply from your clients or business partners.
This is something that we are enjoying in this electronic era and it’s a privilege that Electronic Direct Mail has given to us.
Why EDM Email and Not Social Media?
As you can see – both social media and EDM are the electronic process of passing information across to several people from all over the world.
But many people and even companies still prefer to pass their messages and send information through EDM than Social media.
Is it because of one reason or the other? Maybe Yes, and that is what we will be discussing shortly.
Kindly note that this doesn’t mean that social media is irrelevant.
Both EDM and Social Media are fantastic ways of passing messages across.
But whatever has an advantage must surely have its disadvantage.
That is why we are going to use the disadvantage of Social media to gain an Advantage on EDM.
So, grab a cup of coffee or beer and flow along with me as I ride you on this EDM Email journey.
• Long Term Reliance
• High Open Rate
• High Delivery Rate
• Quick Result
• Reach Wide Audience
• fewer Distractions
1. Long Term Reliance:
The Mail has been in existence for a very long time – it was what our forefathers have been using to communicate with long-distance relations.
The only thing different between the Mail of those days and the mail of now is the Virtual aspect of it.
So, Mails cannot die because it is something that will always be available for a long time and keep improving in innovation.
But Social media has not been in existence for a long time. It was initiated when technology has now gone the extra mile.
But even though social media proof to stay a little bit longer. What about the platform from which one wants to pass the information?
What is the assurance that one can still have access to the information by the next 5 years?
What if the social media platform that I am about to use to pass information blocks me
That means I lose access to all my information which I still have the upper hand to possess on EDM.
All messages and information on communication passed through EDM are safe and are reachable even 20 years later.
Also, EDM can never die because it is a compulsory requirement for everyone who has a mobile phone to register the Mailing App.
Also, EDM has been available for a long time in form of physical format. But now that they are available in electronic format.
We should expect more benefits from EDM which we can enjoy on Social media.
2. High Open Rate:
Can you compare the way you quickly open your email to the way you open your social media messages?
Passing information and communication through email will get you a fast open rate and click rate compared to social media.
People are always fully ready to read their emails because it is part of their process and part of what they view daily.
This is because our email has been in existence since when we have bought our phones.
Also, any email that pops up in our phone screen notification sounds personal to us.
We believe that it is either from a friend or family or a business brand passing a piece of information to you.
Most especially if the email is even customized with your name in the title of the EDM.
We tend to quickly open it and see what is inside.
But compare a case like this to social media – social media is meant to be social and not personal.
There is even a limit to the information that you will get from social media. You can always turn on post notification but you will later turn it off from many notifications.
So, the open rate of EDM is far higher than the open rate of social media.
That’s why companies make use of EDM a lot to pass their information.
3. High Delivery Rate:
We talked about the Long term reliance of EDM on anyone using it to pass out information to people.
What about the delivery rate? Because the delivery rate of EDM is always assured compared to social media.
When we send emails through the EDM method – we are assured that whatever we are passing will get delivered to our recipients.
This works a lot when we are trying to send information and pass it across to multiple recipients.
Let us say hundreds of people at the same time.
If we send this email to hundred of people at the same time on EDM. There is assurance that all of them will see it.
Also, it will get delivered to all our recipients who will receive it and read the email to give us feedback.
But can you show assurance that all your information passed on social media will get to all your recipients?
Because if they are not only during when you pass the information. By the time they log in to check what’s going up online…
…they would have been bombarded with several other stuff that won’t even let them see your message.
So, your message might only get to 20% among the numbers of people that you are trying to pass your message across to.
Even though social media claims to connect friends with friends and friends with strangers.
They will make sure you pay more money to reach a wide number of their audience.
They indirectly trigger you to even pay a small fee to reach all your recipients which are not cool.
4. Quick Result:
When you are passing a piece of information across on EDM and emailing people.
You are assured to get a quick result unlike when you are using social media to pass across your message.
I just finished telling you about the delivery rate and level at which your recipients will open your emails because it is personal compared to general social media.
Which one do you think will get you quick feedback?
It is the EDM of course. Because of the tone at which you will be typing and also the name of the recipient included in the EDM emails…
…will get them to quickly reply and even do whatever you ask them to do.
But someone on social media that saw your message being generally will need not quickly reply.
They might want to see such a message more before they try to act or give you feedback.
Also, that is even for some of them who are online during when they are online.
What about those who aren’t online when you pass the information on social media?
They will not be able to see your message and will not give you a reply because they are not available.
But EDM is different because even if they don’t have their mobile data on.
Immediately they turn it on to see what is going on in the world.
Your message notification will pop up on their screen and because it looks personal to them.
They will surely open to see what you are passing across and give you an answer.
This is how you get quick results from your information passed across on EDM.
5. Reach Wide Audience:
Reaching a wide level o audience with EDM is more certain than social media.
Fine, you can send friend requests and have thousands or even millions of followers on social media.
You can even decide to send your message and reach a lot of people just from your social media.
But what about the accuracy of the reach? If you send a piece of information on social media today…
…is there any certainty that such a message will get to those audiences tomorrow because the owner of the platforms controls them.
You don’t have control over any recipients you are sending your message and passing any information to.
It becomes difficult and what I have got to study and notice about social media for example Facebook is that: they only majorly show your information to only 20% of your audience.
This makes reaching a wide audience and reaching all your audience very difficult.
But from everything I have been discussing since – you can see that reaching a wide number of your audience is assured.
Because it will surely get to them and not one of them will be left behind.
That is the power that EDM has and what you and I have been enjoying.
6. Fewer distractions:
One thing I like a lot about EDM Emails is that it gives your readers fewer distractions.
When it comes to social media – sending information to your readers is not assured because of many shiny objects online.
Many distractions like video comedies, memes, and other engaging kinds of stuff can get your audience to lose focus.
That is why many companies prefer EDM as their major source of reaching their audience.
The reason is that it assures them that their audience will read what they are passing with fewer distractions.
Even being on social media alone – by the time they get a notification that someone just likes or comment on their pictures.
That alone will make them lose focus and get distracted from whatever the information is that they are passing.
So, this alone is a major benefit of what you enjoy as using EDM as your major source of sending information and communication with your audience.
Imagine if you can get 100 percent of your audience’s attention without getting distracted from other pieces of stuff.
That’s a major win-win situation for anything you are trying to do.
Since we are done with the differences and reason why EDM Email is better than Social Media.
Let us see what we have next in the section that follows.
Is EDM Email Good For You?
“So, Maverick you have been talking about sending EDM emails to my audience – what do you mean?”
The truth of the matter is that if you are running any business – then this EDM Email is one best way you should leverage to message your customers.
EDM Email is very useful for anyone who runs any business and also useful for both profit-generating and non-profit generating businesses.
It is also very useful to get in touch with your friends and family and get them to which you see what you have to say.
So, what else do you need? Should you still consider using EDM? Oh yes! You should.
Start using it for every major aspect of your life. Even if you only have an online influence.
You can also use this to get more in touch with your fans all around the world.
Even musical brands and other entertainment brands make use of EDM Email to get in touch with their audience.
Barrack Obama made use of EDM Email to reach the US Citizen when he was campaigning to become the President of the United States of America.
And it worked for him – because it is personal and the citizens value it.
So, you should surely consider using EDM Email in every part of your life.
Final Thought On EDM Email
This guide has been written to give you every detail of knowledge that you need to know about EDM Email.
I have explained the purpose of the EDM Email and I have also discussed with you how it is more favorable than Social media.
So, start to implement and make use of that Gmail application on your phone to create a conversation with your audience.
If you are in this century – you are very lucky because you don’t have to move from one location to another before you can send a message to another person.
It becomes very easy for you to converse with families and friends and even clients.
This is a great and major privilege for you and me – and we are supposed to make good use of this opportunity.
If you have any further questions concerning EDM Email – kindly use the comment box below.
Also, if you are using EDM Email for your business or converse with families.
Kindly tell us your experience below and why you like using Electronic Direct Mail.
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