Selling Products On Tiktok: TikTok Selling Strategies

Selling Products On Tiktok: TikTok Selling Strategies

Can you easily start selling products on TikTok and be making enough money that can make you live the life of your dreams?

Oh yes, it’s possible but you just have to do it the right way – which is what we will discuss in this guide.

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Selling Products on Tiktok requires a little bit of commitment from you since it’s a video creation platform.

This means that you need to drop a lot of video content for you to gain traction from TikTok and selling your products on TikTok.

Although, you don’t necessarily need to be camera savvy before you can shoot videos on Tiktok.

Just with a nice background in your home – you can easily start shooting videos selling products on this platform.

So, if you are someone who is selling e-commerce products and you are wondering how best to get a lot of views for your products.

TikTok is the right platform to make sales very easy for you to make.

Here Is What Will Be Desccussed In This Content;

Also, if you are doing affiliate marketing and you are promoting other people’s products as a source of earning money.

TikTok is also a platform you can consider to start making a lot of affiliate sales that can make you top your leaderboard.


How To Sell Products On TikTok

  1. Live Display.
  2. Entertainment.
  3. Posting Trends.
  4. Using Hashtags.
  5. Using Influencer Ads.

Sell Products On TikTok

1. Live Display:

The first way that you can promote your products on Tim took is through a live Display of your products.

You can display your products by yourself – by wearing or using the products and showing people how it’s being used.

This way, you are showing the live Display of how your product can be used and they will easily know how best to use it.

Since Tiktok is a video platform that you can use as a Marketing tool.

You don’t necessarily need to write down a lot of content but just keep displaying your content by yourself.

Although for someone who doesn’t have the mindset to create videos and might be video shy.

You don’t necessarily need to be shy in this because you need to market your products in a very devoted way.

The benefit that you are enjoying is that your video content will be shown to a lot of people on Tiktok.

Even those who are not your followers will see whatever you are doing and can easily become your customers.

If you are Tiktok and you use it a lot – you will realize that just by logging into your Tiktok account.

You will see a lot of video content from people who you don’t even follow or follow you.

So, it’s just a platform where you need to display your products and you will get a lot of visibility with your consistency on the platform.


2. Entertainment:

You have to always entertain your followers or audience that are about seeing more of your products.

Since your Tiktok channel or profile is for business purposes – you have to make it very entertaining.

This is not Facebook or Instagram where you have access to just an ordinary post that you can drop.

This is you shooting videos and trying to brand your videos in a very entertaining way.

You can easily have your particular into which you will be using to bring people into your page.

This is what will distinguish you from other people who are on the Tiktok platform.

People like entertainment a lot and the majority of the people on Tiktok are there because they want to catch a cruise.

They are not there to buy your products or pull out their credit card for you.

It is the way that you make them feel entertained that can compel them into turning your customer.

Social Media is primarily for us to have fun and catch a cruise with friends.

TikTok might not be for flowing with friends but the entertainment is just too much that you can’t go bored.

You will see a lot of entertainment from several aspects of life which are competing with you.

So, if you don’t entertain people and just going dull in your way of doing business.

You won’t get people who will be serious with you – they will easily go to your competitors.

Entertainment can be like you dancing with your fashion clothes or vibing to beats.

Or even creating some funny scenes with your products live on display.


3. Posting Trends:

You can also start posting about Current trends in your niche and get a lot of views.

Although this will not get you, customers, immediately but it will get you more followers.

since you are posting about something that interests people and it is also fun to watch among the trends.

You can be posting it and get views that will later turn to your followers and followers that will turn to customers.

To get trends that are happening – you can easily go to Google trends and you will get a lot of trends.

You will see what people are searching for and are dying to know more about it.

Sometimes, it can be a rumor about something happening or breaking news about Drake.

You will see a lot of people searching for Drake and if you post anything related to Drake at that time.

You will get a lot of views because this is something trending and people are so much interested in it.

This is something that you should be doing almost every week to get more views and subscribers that will help to promote your promotional content.

Just like I said, they won’t give you sales quickly but will get you a lot of views and followers which will help promote your other content.

So, when doing it – just be calm with the result and keep posting.

You can also use Twitter trends to get news about popular hashtags that people are searching for.

This way, you can easily start making quick money and waves from the Tiktok world.


4. Using Hashtags:

Using Hashtags is very important when doing Tiktok Marketing and using it to sell your products.

Because it is this hashtag that many people will search for to get in touch with your video content.

People on Tiktok search for something based on hashtags because that is the SEO basic on the platform.

So, if you are just posting your products and displaying or doing all the necessary things we have listed above.

And you didn’t include hashtags related to your product display in your content – you are going to miss out on the milk you should have extracted from some audience.

Because you have to know that some are just coming online to go straight to do some basic searches.

While TikTok itself cannot show your content to all its users at once.

So, you should be making use of hashtags in your content to reach a lot of people who are searching.

You can make use of up to 6 Hashtags in your content that has high search volume.

Also, sometimes because these high-volume hashtags will have also have a lot of people searching and using them.

You can decide to narrow further down on some hashtags with few hundred searches in a day.

The reason is that the majority of the content creators on Tiktok will not want to use the low search hashtags because they have low searches.

But if you make use of it – your competition will be less and your videos can quickly get to the top of the suggestions.

But if you use hashtags with a lot of searches – the competition will be much and you might be ranking at the 100 suggestions.

The reason because you are new and there are a lot of top Influencers using that particular hashtags.

So, they will want to rank their content before yours and might dumb you to number 105 below.

But with low search – you can still be at the top 10 suggestions which is what you want to aim for.

I just hope you understand the ideology behind what I just explained now and maximize the use of it.


5. Using Influencer Ads:

It is not also bad to be doing influencer advert on Tiktok to reach more people in a short period.

Influencer adverts will help you reach your targeted audience and also build more of your followers.

You can do this in a cheap or free way by building rapport with an influencer that is related to your products.

If for example, you are selling content marketing software on Tiktok… You can look for an influencer who gives content marketing value.

That way, you know that such people will have an Audience who are interested in doing more content marketing.

So, you can easily get in touch with them and build rapport with them to gain their trust.

Although this method will take you a little while as you shouldn’t just go direct to start pitching them.

You need to work for them for months or a few years depending on how patient you can be in building trust.

Or you can just directly message them and pay them for an advert to display on their channel.

This way is very fast but money is involved and it will cost you a little to get it done which is okay.

After all, you are not just wasting a lot of time waiting for months or years to start making sales.

This is a faster approach to making money selling your products on Tiktok with less time spent.

Sell Products On TikTok

Requirements to sell your products on TikTok

Below are the following requirements that you will need to start selling your products easily on Tiktok.

  1. Create An Account.
  2. Switch to Business.
  3. Design Your Bio.
  4. Commence Content
  5. Creation.
  6. Grow Engagement.


1. Create An Account:

The first requirement of every successful business is to register for an account on a particular platform.

And that is why you also have to register an account on the Tiktok platform by easily downloading their app on your phone.

You can click here to download the Tiktok application on your mobile phone and start enjoying the benefit.

As a business owner who wants to be using the platform to sell products that you have.

You should use the original application and not the Tiktok Lite because there are some features that you will lack from not using the original application.

Features like scheduling your posts and some other amazing features will not be available for you and this can delay you.

So, you should make use of the normal Tiktok application for your day-to-day activity on the platform.

You should register with your email address and include your username which you want to make use of.

Registration is very easy on this platform as you don’t need many ideas before you can sign-up.

Just download the Tiktok application and do some requirements and you are up and running.


2. Switch to Business:

When you open your Tiktok account – you will be opening it as a normal account that also wants to consume content.

So, you have to change the personal account to a business or a pro account for you to start uploading valuable content.

This doesn’t mean that you cannot also upload content with the normal account.

But some upgraded features are Free that are already included in the pro or business account.

And this is something you can’t find in the personal account because it is just designed for content consumers.

These platforms already know that a lot of we business people will come to take part in their audience.

So, they are prepared for us and ready to do anything possible to satisfy users who are on their platform for business purposes.

Also, once you start getting to a level and getting a lot of followers – you will keep enjoying more amazing benefits.


3. Design Your Bio:

You have to design your Bio like a pro for you to start getting recognition and followers.

Although once people search for a Hashtag or just stumble on your video – they will not easily see your Bio.

But once they click on your profile to see more about what you have offered in the past.

Your bio is the first thing they will see – so that is like the receptionist of your website which will easily convert them.

If you don’t have a catchy bio that can convert them into following you and watching more of your videos – it’s just like wasting time.

You have to write your Bio in a way that resonates with whatever you are offering.

If you sell Amazon products or do dropship… you have to state it professionally in your bio.

This is how you will get people to follow you without having to tell them because they want to see more from you.

Also, aside from consumers looking for you and following you – what about big brands in your niche or other niches?

They can decide to give you a huge contract that can change your life just by doing one TikTok B2B with you.

But the only way they can know what you are capable of doing and how specialist you are in your aspect is from your Bio.

It is when they read your Bio that they will know exactly what you are good at and what you are offering.

This is how you can win more people into doing small and large-scale business with you that will make you pop.


4. Commence Content Creation:

The next thing is to commence content creation and start uploading value-packed content on your Tiktok.

Without content – no one will know you and no one will ever think of coming across your channel except you share your channel link with anyone.

Although, I always advise that you have a little bit of video editing when trying to create content for engagement.

Although, you can keep going live on TikTok and keep shooting your videos with your live Display.

But sometimes, you might want to cut away some parts which you want to keep private to your audience.

Or maybe some mistakes happen and you want to cut them out – you must cut and edit your short videos.

Also, because Tiktok will only allow you 59 seconds videos when you are first starting.

It will be difficult to get the aggregate time that you can shoot a video and the only way you can get to that time frame is through editing your videos.

So, you can make use of any third-party apps to do this, and apps that can do this for you include Inshot, Capcut, and the rest.

You can go to Google to search for an application that can help you edit videos very easily.

But I prefer to make use of those two because they are perfect for anything I want to edit.

Also, they are very easy to make use of that even a beginner can easily make use of them and get started.

You should always try to edit your content so that it can be professional enough and can bring out the best in you.

You cannot be perfectly accurate in your creation – so, it’s the editing that will save you.


5. Grow Engagement:

The last thing you should take note of is your engagement with your audience because this is what will take you far in your business.

Always make sure that you create Engagement on your videos and always grow these Engagements.

Some people find it very hard to comment on a post and the only way they will do it is if they see others commenting and liking your content.

So, don’t just leave people to do things – if you want them to comment nicely on your videos.

Tell them to comment below the video for what they like best about your content and which aspect resonates with them.

This way, they can easily know what and what works on your Tiktok channel and this will also motivate other people to comment and like your content.

Also, this will help you sell more of your products on Tiktok because other people will see you as a guru and trustworthy person.

Some people will naturally comment well on your content even without telling them.

But the majority of the people will not engage even if they like your content and the only way they will engage is if you ask them to engage.

While some people will only engage after you many people have been engaging on your content.

So, this is how online marketing works and this is how people behave heavily on social media.

So you should have this at the back of your mind to create engaging content on your Tiktok channel.

TikTok Selling Strategies


Selling your products on Tiktok is very easy if you are doing it the right way that suits the algorithm.

Always make sure that you also read the Tiktok terms and conditions before trying to post your content.

And don’t just decide to use any harmful third-party tools to automate your channel to grow followers or do some other stuff.

This can lead to your TikTok channel getting blocked permanently or temporarily.

If it’s temporary – you can still get it back but you will need to Lodge a lot of complaints and plead.

In which this is also time-wasting and consuming for anyone thinking of running a successful online business.

While if it is permanently banned or blocked – you won’t be able to get it back but will have to open another account.

And you might have already uploaded some content on your Tiktok account already – now imagine the stress.

So, you should make sure to keep things simple and easy for yourself when doing your Tiktok Marketing and selling your products on Tiktok.

Are you a Tiktok user who makes use of Tiktok all the time? Tell us your experience with TikTok through the comment section below.

Also, are you new to the TikTok world – what’s your takeaway from this guide?

Hit the comment box below and share your thoughts.


Maverick Ope is the founder of

Earning $30K monthly promoting affiliate products without start-up capital after learning from his mentor.

Digitalproductsmonk is for struggling newbies, Internet hustlers, and online business owners.

His #1 online business recommendation in 2023, is to build your own AFFILIATE MARKERING BUSINESS.