One of the fastest, easiest and scalable ways to sell both physical and digital products is to make use of Sales Page Copywriting.
It is a way through which you can get Conversion and Sales without having to chat with customers all the time.
Everything that is needed would have already been written on the sales page and so you don’t need to give yourself any further stress.
There are so many things to note about sales page Copywriting which we will discuss more in this guide.
But if you are selling anything online ranging from products to services – you can always create a sales page for your products.
This way, you can easily be selling even when you are not available or when you are busy having fun with your family.
There are so many things that you can learn about Sales Page Copywriting and I will try as much as possible to make this guide to be as detailed as possible.
Below are the things you will learn from this guide:
- What is sale page copywriting?
- 7 steps to create a sales page that truly sells.
- Sales Page Copywriting Tips.
- Basic elements of a sales page.
Roll up your sleeves and let’s dive deep into learning and working.
What is Sale Page Copywriting?
A sales page copywriting is a professional skill to sell a product through a one-page website without needing the presence of the seller.
Copywriting is anything – it can be a video, a text or audio, or the combination of everything in a single page.
The purpose and end goal of it is to make sales and convert total strangers into customers.
And if this can be achievable, it is said that the copywriting is of good conversion and the copy works well.
So, being a Sales Page Copywriter is a major skill and a scalable skill that you can use to sell your products online.
You don’t need many theories to be able to sell your products online. You are good just with a sales page.
Let us immediately dive deeper into the steps which you should create to design a good sales page with copywriting.
7 steps to create a sales page that truly sells
- Your White Background.
- Your Headline.
- Image or Video
- Proof (if any).
- Call to action.
1. Your White Background:
As a copywriter – you need to be color literate for you to combine several colors on a sales page.
Have you ever entered any sales page by clicking on the advert link and your eyes couldn’t grab a single word on the page?
Because it is just too jampacked with several colors that don’t even complement one another.
You will enter some sales page and you will see Colors Red, Yellow, Black, Pink, Purple, Orange, Blue, White, Indigo – as if they want to restructure the RAINBOW color.
This is a very bad way and the first step when doing your sales page.
Because this will only be chasing people out from your sales page and they will easily get frustrated as to what they should read.
Everything is just too difficult to read for them and they will just bounce and move to another shiny object.
But you will go to some people’s websites and they will mix it with several colors in a more reasonable way.
They can make use of 4 colors and blend them in a way that the visitors will understand and be compelled to buy.
But what if you are someone like me who doesn’t have time to blend colors?
Or maybe you don’t even know how to blend colors and you have not seen yourself doing any designing before?
My dear, just make use of a total plain white background (It Works Like MAGIC!!).
White background with black text will still be the most converting background in the history of sales pages.
The reason is that people are used to white backgrounds with black text.
On their social media pages – it is filled with White Background with black text.
You are reading this guide with black text on a white background. Just imagine if I send you to a sales page that looks like tetracycline from here.
How will you feel? You will immediately bounce off. So, just make use of a white background.
You can just make your headline to be Red Color with Black and make the body of the copy to be black.
If you like, you can just make everything black – trust me, it will convert very well and you will be surprised with the result.
2. Your Headline:
The other time, I talked about making your headline to be Red with a touch of Black.
Your headline is very important because that is what will grab the attention of your readers.
It is the headline that they will read that will make them want to get enticed into reading more of your sales copy.
If your headline is not well structured but only looks poor – they won’t give you the attention and they will bounce.
Or maybe your headline is filled with a lot of different colors which doesn’t comprehend their view.
They will just skim and scam the sales copy without taking anything valuable from the page.
And once they keep skimming and scamming – they won’t put much focus into it and just bounce.
So, you always have to hook them with your headline – which is the first thing that you must have in mind.
So, depending on how good you like the headline of your sales copy to be – you can just make it pure black or a mix with red.
You can make use of some headline generator like (Miss) to create a headline and test the score.
Always make sure that your headline goes straight into their pain point because that is what will grab their attention.
You can also make use of some magazine headlines to restructure your deadline.
The sub-headline is the next thing that will take out the beauty of everything and convert your visitors
It is the subheadline that the visitor will see which will complement the feature of the headline.
When they finish reading the headline and see that it truly works with what they are looking for.
The next aspect that their eyes will catch is the Subheadline which is what they will look at next.
So, your subheadings must always buttress what the title or headline is talking about.
It will be the focus keywords that will convert them into reading more on the sales page.
It will talk a little about the benefit that they will derive from reading more on the sales page and also buying the product.
It is just like a preselling stage where they are already been converted into falling in love with the product.
So this is a very important aspect to also take note of and you should also know that it must still be on the same white background.
You can just make use of pure black text with your subheadline since it’s just a buttress to the headline.
4. Image or Video:
The next aspect of your sales page should be an image or video that will complement what you are trying to pass across.
The majority of the online marketers who are making waves online are making use of video for their sales pages.
I would also advise that you make use of a video for your sales page because it converts prospects more.
It makes them see what you are trying to pass across without needing to waste more time on the page.
The reason why videos are converting very much is that some people don’t have much patience to read a whole sales page.
They are always in a hurry to see the result and what they will stand to gain from using that particular product.
So, that’s what makes internet marketers use videos because it makes them get results immediately from busy people.
Some people might even want to read the sales page and digest what is inside of it…
…but because they don’t have much time and can easily get distracted with other stuff around them.
You might just lose out on them and won’t be able to get back to them again.
So, with a video as a sales tool in this area, you stand the chance to easily convert your visitors into customers.
That doesn’t also mean that images are bad though! You can also make use of an image or images for your sales page.
But the best aspect where images should be used is in the aspect of testimonials and product mockups.
That’s where you should be making use of images or an image.
But for the explanation aspect – it’s good to use video just to buttress everything you have said on the sales page.
The next in line is the body of your sales page – this is what will bring enough money for you because it contains the functional aspect of your sales page.
This is where all your stories, logic, and action happens where people will be converted into leads or buyers.
You always have put much attention into this aspect because this is what will determine your success in it.
With the body of the sales letter – enough dedication should be maintained here to easily win over your visitor.
The body is where the decision stage happens – even if they watch the video… they will still want to read the body.
The reason is that it is majorly in the body that proofs and facts happen and are shown to the visitors.
It is in this aspect that they will conclude to make that buying decision and not just bounce.
Make sure that your body contains Your story, logic (to differentiate you from other fake gurus), and the solution that you are trying to create for their problem.
This is just the way the movies we watch always look like… it is a story buy the story will always have a problem with a solution.
It will also talk about how the actor strives and later got the victory at the end and the actor will always face some point where things will be very difficult.
But the actor did not give up and continue to strive even with everything.
This is also how your body will go in the aspect of your story because you want your audience to know that you have once been in their shoes. More on this below…
6. Proof (if any):
Do you have any proof at hand!? I know the majority of new internet marketers don’t have any proof that you can make use of.
But my best advice is that you don’t make use of fake proof to build your portfolio.
No matter what it is, the reason is that you want to serve the best interest of your buyers.
If you make use of fake proof and the people get to know that all your proofs are fake and scammy.
You will quickly lose trust and those who are supposed to follow your footsteps and everything you are saying will lose interest.
So, don’t even try or have the mindset of making use of make proof to build your sales page.
Make use of real proof because that is what will give you enough conversion to your sales page.
“Copywriting is all about being plain truthful by flowing along your path where people will also follow along for a fee.”
So, to get proof for your sales page – you can do free service for some top brands in your industry or around you.
There are a lot of brands out there who will be happy if you can do free service for them.
All you will just ask from them is a testimonial of how well they see your service and what others should do.
You can make it a video Testimonial and also have a text testimonial of them – so that they can easily be convinced.
Testimonials and proofs get started this way, by doing free service for people.
Also, if you are a coach – you can teach few people your skill and mentor them till they get a result.
Immediately after getting the result – you will ask for a video on text testimonial from them.
7. Call to action:
The call to action is what will take your visitors from “what is this all about?” to “So, how can I buy?”.
Since you have done all the necessary things that are needed – you need to have a strong call to action.
It is this call to action that will make them click and make that purchase that you want them to make.
One thing I will always advise is that you have 2 or 3 calls to action based on how long your sales page is.
When doing Sales Page Copywriting – always make sure that there is a call to action immediately the video at the top of the page.
Immediately under the video or image at the top of the page below the Subheadline.
…make sure to a call to action below it.
And call to action can be anything like “Buy Now, Watch This Video, Input Your Card Here”… and so on.
Also, if your sales page Copywriting is very long and not a short sales page – you can put another call to action in the middle.
Don’t be afraid of putting it – just don’t let it be very aggressive because if it is – they will bounce and think you are only about the money.
So, you have to put it politely- in a way that you are only doing it just to make things very easy for them.
And also at the last part of the page which is very important and that is what will make them make the purchase.
I don’t even know why anyone would want to forget to add a call to action in their sales copy.
Like, it is very important because that is what determines your profit and revenue at the end of each month.
Also, make sure that your call to action is very clear by making use of a button.
A big button that will differentiate a call to action from an ordinary text. Don’t just put it in between a sentence.
No! It must be clearly shown – so that they can immediately take the final decision.
Sales Page Copywriting Tips
There are some copywriting tips on the sales page that we also have to take note of and point out.
These tips are very important for the successful designing and creation of your sales pages.
Now, let us Immediately look at them and explain them a little bit.
- Create a value proposition for your offer.
- Set up your pricing.
- Set up a thoughtful design.
- Write fascinating copy.
- Know your audience.
1. Create a value proposition for your offer:
The first thing to take note of is the value that you want to offer your audience.
It is from this value that you will offer that you can ever start to experience sales in your copy.
I always tell my readers to focus more on the value that you will be offering their customers because this is what will make them take any action that you want them to take.
Sometimes I will read a sales copy and I will be shocked by the way the copy is being Designed.
It will all be jampacked with the features of the product and what the product is made of.
This is majorly for those selling eCommerce products which are physical products that need to be shipped.
For the digital product like courses or software- you will see it jampacked with the achievement of the tutor.
Like, this is part of the sales copy but it should not be that prioritized.
Even though proofs are very good for a successful sales copy – they must not also be overused.
It must be used in an aspect that is more reasonable and will only comprehend the value that the sales page is offering.
So, how can you provide value with your sales page copy – it is by telling them the benefits they stand to gain.
They have to see the benefit that stands to gain and if their problems will be solved with the product.
It is when they see all these that will make them ask within themselves they have even done this and seen the result.
That is when the proof will now come in where you will show them proof which we will talk about below.
2. Set up your pricing:
The next aspect that you have to put enough focus on is also the price of your product which you will be advertising.
The price depends on the process through which you are selling your product and also the quality of the product.
If you are someone trying to sell a low ticket product from $5 to $500. You can still make use of an ordinary sales page.
But if you are trying to sell high ticket products that are very much higher in price from $500 and above.
It is better to make use of a webinar for that kind of product because it is of a very high value.
So, making use of an ordinary sales page is not proper.
Also, in setting up your price – you need to see and make sure that the value of what you are giving is worth the price.
I have seen a lot of people call out some Gooroos online for selling products that the answers can easily be searched for on Google.
Well, does that mean that Google’s answers are not correct!? No!
The majority of the courses out there can be found if you can just take time to Google search.
The quality of content I load on this website daily is what other course creators and Gooroos charge a high amount to teach other people.
But the reason why I always advise people to buy a course is for mentorship and following someone’s path.
So, if you are charging an exorbitant amount just to manipulate people into buying.
They will later call you out for selling an easy find material and start calling you all sorts of names.
Well, some will tell you not to care about that – it’s normal to get critics but not in a negative way.
3. Set up a thoughtful design:
Make sure that your design is very thoughtful and has a very good user experience.
I have talked a little about this at the top of this guide and I will also like to repeat more about it here because I know you might have forgotten.
I even expect you to be jotting down these things to be able to remember easily when you want to start designing your sales page copywriting.
You need to make sure that the user experience is your top priority because that is what will entice them into taking any action.
If your sales page looks crappy with a lot of colors and imperfect images and graphics.
It is not going to convert and you will keep wondering what is wrong with my advert.
I can never forget my first time starting internet Marketing – I was dead broke by that time.
And I was able to stumble on email marketing and how I can start using email to make a profit.
Since the money is on the list – I decided that I should also give it a trial.
But the problem I had was that I don’t have much money for Google advert and I also cannot cope with the ban rate of Facebook.
So, I decided to do solo ads (where I will contact someone who has a huge email list and I will buy from his or her email list).
And so I decided to do solo ads – but as at this time, I was willing to make use of a sales page builder also.
But I don’t have much budget to get one and so, I looked at a page that a pro tool has done and decided to replicate it with a free page builder like Elementor.
But what happened was that the conversion was very low and I got no signup
Then, I angrily told the solo ad vendor to stop and make me redo another page.
Just because of my frustrations- I just made use of a plain white background with a black text and a blue call to action.
And guess what happened!? The conversion skyrocket and I were even surprised that a simple page can perform that much.
So, that means that the pro or premium page builder I was trying to replicate is not even converting the way we thought would.
Wow! Simplicity is very good! Go for it and forget all the distractions online.
4. Write fascinating copy:
You have to write a fascinating copy that will hold the attention of your visitors and stick them till the end.
I even tell people that you don’t even need to sell them at the end of your copy.
Your selling must have started from the top of your sales page copy because there is not much time for wastage.
People are always in a hurry and so – you should have sold them even before the end of the copy.
Since you will be writing all your copy on a very plain background – it becomes very easy for your visitors to see your work.
Your sales copy should be well structured and avoid using different colors just like I stated earlier.
Also, your sales copy must be simply put in a way that your audience will understand vividly.
Their some sales copy that you will be reading and you will be seeing a lot of big Grammars in it.
I wonder if they are selling for Professors in the college…They are selling for someone who is not that literate.
And they expect to make a lot of sales with big Grammars written in their sales copy.
I just always laugh when I see such types of copy because they are not even trying to talk to their audience.
They are trying to form to their audience and you should not be like that – always make your sales copy to be easy to read.
5. Know your audience:
You must know your audience because that is how you can speak to them.
If you don’t know your audience – it will be difficult a little bit.
Just imagine me writing this guide without knowing exactly who I am speaking with.
If you are reading it, how would it sound!? It will sound bad as if I am speaking to a third-party audience.
That is why you must know exactly who you will be serving and those who will be reading your sales copy.
Sometimes, you will see someone run an advert and there will be a lot of positive results from that advert.
Majorly all the time – it is not because of the targeting and the ability to reach your exact audience.
You have to know that social media or any form of advert that you are running are only serving you based on their programmed algorithm.
And another thing that you have to know is that no matter how poor your advert is converting…
…they will always make sure that you spend up to your daily budget because that is how they survive.
So, it is very important to take note of these things when it comes to creating a very good sales page.
When you know your audience – any advert that you run will be very profitable because you are speaking directly to them.
You have to know the words that they are using in their post and also some slang they use in their niche.
Just like if I write Autoresponder – a solid email marketer will already know what I am trying to imply.
That is what knowing your audience means and how you should talk to them depends on how well you know and research on them is.
Basic Elements Of A Sales Page
- Strong headline.
- Story (Pain Point).
Once again, let me immediately tell your the basic elements of your sales copy and how it must be structured.
1. Strong headline:
This is the first thing that will grab their attention and make them listen to you.
What will stick them to staying with you and always want to read more of what you have to offer?
3. Story (Pain Point):
The story of your experience and tell them how you went from having many problems to getting a lot of solutions and also telling them why you want to teach them.
The reason why your sales copy alongside the product you are trying to promote is very different from others and why you are not trying to scam or just manipulate them of their money.
Making them know that your product is the solution to their problem and making them fall in love with buying it.
Showing them proof of people who have once used the product and have gotten a solution to their problems with the product – and why it is more beneficial to buy now.
When designing a good Sales Page Copywriting – you have to follow through with the things that have been stated in this guide.
This guide is enough for you to understand through your how a very good sales page should look like.
Also, try to follow through and implement in selling your products (either digital or physical products)).
Or maybe you are someone trying to sell your clients’ products – these are the things to follow through.
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Also, don’t forget to comment your thoughts below in the comment section – I will be glad to feel your thoughts.