Although if you have started doing TikTok B2B – something like a few years back before this guide.
You won’t be seeing a lot of success or progress because the majority of the influencers and users of the platform are filled with teenagers.
So, doing business with a teenager who has teenagers as follows can be time-wasting for a brand aiming to sell a product.
The only thing you can enjoy will be Exposure which is not enough to cater for your needs and wants.
But these days as at the time of writing this guide and till many years to come.
There are now a few percentages of adult Influencers and users on Tiktok who can pay for your brand.
Read More: TikTok Influencer Marketing – How To Become A TikTok Influencer
Since people are seeing how easy the algorithm is and how easy it is to get followers on Tiktok.
Many businesses have started running to TikTok to get customers for these products and services.
Let us immediately look at some key points that will be discussed in this content
- Basic things you need in place when doing B2B
- Becoming A Top Influencer That Other Businesses Want To Flow With
- Steps In Becoming An Influencer
- Conclusion
Basic things you need in place when doing B2B
- Influencer Age.
- Business Agreement.
- Location.
- Timely Feedback.
- Content Display.
1. Influencer Age:
Even though there are now adults on Tiktok who are also displaying themselves on the platform.
It still doesn’t stop the fact that at the time of writing this guide – there are a lot of young influencers.
So, because they are young – they attract young users to also follow them and like their content.
In doing this, you need to make sure that you have a way to only focus your energy on adult Influencers.
The reason is that you might see a young influencer with a lot of followers like millions of followers.
And also see a lot of likes and comment on all her videos and feel moved into doing business with this type of influencer.
Just because there is a lot of followers and engagement doesn’t mean that your audience is there.
You have to move with the quality of the audience and not the quantity of audience that you’re seeing.
So, you need to be careful because what is the benefit of doing business with an influencer with followers who cannot buy from you.
The problem is because they are young and only relying on their parents and elderly ones to sponsor them.
So, even if they have an interest in your brand – they cannot buy it because they are not entitled to money yet.
And you have already paid the influencer who has done business with you – so, you just have to be watchful.
If you see an influencer with a few thousand followers and likes and have followers who will be interested and capable of paying for what you are offering – just go with that.
2. Business Agreement:
Always make sure that the person or influencer with who you are doing business creates an agreement with you.
Depending on the type of rapport that you create with the Influencer.
You should know how many times that your brand will be introduced to their audience and your response rate assurance.
It is necessary to have enough assurance rate of your brand before you can do business with an influencer.
The main reason for doing business with any influencer is to get access to their audience and make gains.
So, you have to be assured that your brand will be publicized to their audience a certain number of times.
Also, there are some other things that you should keep in mind when doing business on Tiktok with another influencer.
The agreement depends on you but if you are even doing business with a young fellow.
Even if he or she has enough adult audience – you should be able to do well with him or her.
Because of the way the young people behave – once they get fame… this can get into their head.
And they will forget about any agreement and start misbehaving just all of a sudden.
So this is another tip that you have to keep in mind in order to do successful TikTok B2B.
3. Location:
Another important requirement that must be put into adequate consideration before you ever think of doing business with any other business is the location.
You need to look at the location of this influencer or brand see where the majority of their audience comes from.
You rarely want to do business with any Tiktok Influencer who is from the Tier 2 or Tier 3 country when you are from the Tier 1 country.
This is not going to give you any positive benefit except if you are targeting those audiences specifically.
So, you have to create a business partnership that will be specific to your location.
Part of what many people do wrong is not even to look at the location at which the audience of another brand comes from.
Although, doing this yourself might take time -but you can easily invest in that if you have the time.
Or better still, you can easily designate that to a freelancer to help you check that out.
Also, you can just request the location statistics from the Influencer directly provided the correct stats are delivered.
Just be on the lookout and flow with influencers who will give you the correct statistics.
Because there is no benefit of doing business with someone who doesn’t have an Audience coming from your country of a target.
4. Timely Feedback:
The timely feedback between the influencer and his or her audience is an important aspect that you must take note of.
If an influencer doesn’t reply to the audience – I wouldn’t want to do business with that kind of influencer.
Although, sometimes there might be a lot of followers and such an influencer might not be able to reply at all.
But even if there is no direct reply – there should be some form of engagement that flows between the influencer and the audience from the content provided.
This way, you can easily know that such an influencer is worth doing business with and can easily find ways to deliver your brand to his audience.
Doing business on Tiktok is not just about logging into the application and just doing business with anyone of them.
Because some are only privilege to have the followers they have due to the content they are posting.
If you are someone in a business and you see an influencer who only twerks on her profile.
What engagement does such a person want to create with her audience which is filled with only admirers?
So, there has to be some value given and not just erecting d*cks for you to know that such influencer is engaging with his or her audience.
So, try and check out the engagement rate, and if you see an influencer dedicate a particular content to his or her audience…
…you know that such an influencer has a very good engagement rate because more followers will want to engage more
5. Content Display:
The way an influencer will display your advert within their platform is another requirement you should try to consider.
I have noticed that the majority of the influencers don’t go deep down into bringing enough conversion for other brands.
And this has been my priority ever since when I have been watching comedy videos on YouTube and see the way influencers promote brand products.
Some influencers will keep calm to write the details of the brand on the video they are producing.
Some won’t even bother to write the details but just mention it on the platform without any proper explanation.
Some will just mention the website address and mobile number of the brand within 5 seconds and close that.
Some can still try to say one should check the comment to see the details of their sponsor.
Those are not cool because human beings don’t have the time to keep going to check the first comment.
That’s why I prefer influencers who will always write out the details of the brand clearly on their screen.
This way, they can easily note what the influencer is saying and check out the brand.
But I still see a lot of brands still doing business with influencers who don’t bother to write out the details.
I wonder what they feel though but I am sure their conversion will never be enough compared to using influencers who type out the details.
Becoming A Top Influencer That Other Businesses Want To Flow With
Aside from you hiring other businesses on Tiktok and doing business in that little way.
You can also become an influencer on Tiktok and let other businesses start hiring you for business to business.
It is not also bad if you are getting paid some moolah that also sustains you for a life purpose.
And since Tiktok is still a hotcake among social media platforms – you should consider becoming an influencer and growing a brand on it.
Steps In Becoming An Influencer
- Create Quality Content.
- Consistency.
- Engage With Followers.
- Create a Brand Hashtag.
- Make Friend With Other Influencers .
1. Create Quality Content:
One of the first things you need to have in mind is the creation of quality content that will make people come back to watch.
One thing about Tiktok is that – it is more like an SEO platform where people can search base on hashtags.
Also, immediately people log in to view their news feed – they get video recommendations from influencers who they are not following.
So, you don’t necessarily need to have followers before your video content can be watched on Tiktok.
My friend who started Tiktok influencing never had any followers when he started and got a lot of views from his second video.
So, they will always show your content to a lot of people even if you are new to the platform.
You just have to make sure that you provide contents that have a good quality in terms of impact.
You need to impact the audience positively for you to start getting other brands to contact you for business.
So, doing B2B on Tiktok is a nice idea and approach but you just need to provide a cool strategy to impact your audience.
You should also strive to make your videos come out nice with perfect quality.
Once your video is clean and bright enough – it will make people stay glue to watching more from you.
But if you don’t produce clear content – you chase away those supposed to do business with you.
2. Consistency:
In whatever you are doing, you have to know that you cannot make money very fast.
It will take time for you to start gaining enough recognition and having many followers.
Forget all the shiny objects online telling you to quickly get millions of TikTok followers within 1 week.
You need to clear your path and strive for the best before you can ever start getting a business proposal from other businesses.
This means that you have to be posting content daily for you to become a superhero of Tiktok.
You need to have a strategy that you will be using to drop content on Tiktok every day.
What some people do is schedule their content and plan it easily so that it can post at the necessary time.
You can decide to be posting video content every day at 10 am EST with your schedule.
And you already have this inbuilt tool on Tiktok which you don’t need to bother using third-party tools about.
Although, it depends on how rapid you want your result on Tiktok.
If you are a little bit occupied and won’t be able to post daily – you can decide to be making it 3 times a week.
But just know that Tiktok is a social media and not a full SEO platform like Google – which means they will only be promoting the content of Influencers who are posting daily.
This is the way to make them keep showing your content to more relevant people – since you are not the only one dropping content on Tiktok.
3. Engage With Followers:
Always try to engage with your followers – no matter what the case may be. Because this is what will give you the result that you deserve.
When you engage with your followers – they will keep following what you are posting and keep engaging with you.
They will be inspired to comment more and like your content and recommend any content that you post.
This is what distinguishes top influencers from influencers who are still struggling in life.
You won’t see those who are having a lot of followers on Tiktok not engage when they are first starting.
They might just reduce the engagement when they now have a lot of followers because they can’t reply to all of them.
But if you are just starting and you are not even appreciating those commenting on your TikTok content.
Then you won’t see them engaging more with your content because they will feel like you won’t reply.
And all these replies and engagement will make Tiktok keep promoting your content to more audiences.
Because they believe that since people are liking it and engaging – then more people will be inspired to engage.
The Tiktok algorithm wants to serve its users right anytime they create more engagement.
They want people to stay more on their platform – so if you can make that possible. The better for you.
4. Create a Brand Hashtag:
It is also good that you have a branded hashtag for yourself and not just limit yourself to other people’s hashtags.
Let’s say your username is “Skoloreals” – you can always hashtag #skoloreals in your video content.
This way, people can easily detect you on the platform and also use that opportunity to promote you.
Once you have your hashtag and you are consistent with your doings on Tiktok.
You will have a lot of followers who will be ready to support you and also promote you more.
And the best and easy way for them to promote and support you is when you have a separate hashtag.
When you have brandable Hashtags for yourself – people will be easy to notice you and promote you.
Although this can only be possible with your consistency and the way you flow with your followers.
If you don’t have any consistency and flow well with your Tiktok followers – you won’t see enough results.
So, creating a brandable hashtag for yourself and including it in all your content is a way of becoming more popular and having other businesses locate you.
With time, you will start noticing some changes and keep getting a lot of results from your hashtags.
Brands will start messaging you to do business partnerships with you and you will be wondering where they are coming from.
They are coming directly from your hashtags and because many people have promoted you already.
5. Make Friend With Other Influencers:
Making friends with people who share the same mind as yours is never a bad idea to commence seeing positive results.
You just have to create the mindset to start connecting with people who are also Tiktok influencers.
This way, you can know the new trends that are happening on Tiktok and any current updates that you can implement.
But if you don’t make friends with other influences or Tiktok marketers – you will keep finding it difficult to survive.
Doing this can also give you an edge over other people who are just starting in your field.
What most online marketers don’t inform people is the benefit of joining a caucus of like-minded people
There is a lot of power in it because this will always make you stay ahead of someone who is just standing alone.
Also, mention from other Tiktok Influencers can make you have more rank and get views.
That is something like exchanging views and getting people to rank more of your Tiktok content.
You just have to build a relationship in anything you are doing which is about marketing.
It might not only be in the line of TikTok but every aspect of your life.
Another fantastic thing is that brands will easily notice you – just a mention from another person can make you get a business deal.
Conclusion
Another important note to this is to always make sure that you build connectivity.
TikTok Marketing is a nice way to connect with other businesses and start making money online.
Many brands have started leveraging Tiktok to build a lot of connections and reaching new people daily.
There are buyers on Tiktok who will purchase anything you want to buy – but you just need to derive a perfect strategy to get to them.
I believe this guide is impactful and has enlightened you on some fundamental parts of Tiktok B2B.
Doing business to business on Tiktok is possible and can take you above – just do it the right way.
Read More: B2B Instagram – How To Do B2B Instagram Marketing
Are you into Tiktok B2B and using this as a source of income or your company’s income?
Or maybe you are just thinking of starting Tiktok B2B Marketing as a fresher?
Drop your thoughts below in the comment box and let us have you.
