Being a Tiktok influencer is now a new Achievement that has taken many young people from their youthful age to grow fame.
Just by recording a 60 seconds video or less on TikTok – people have started getting millions of followers all around the globe.
If you’re still wondering and thinking about how you can reach thousands of audiences within a short period.
Then you should start to consider creating content on TikTok and start using it as the new source of marketing your products.
Below are the 2 topics we will cover in this guide. Go ahead and click on any of these links, and you’ll be taken to that specific section.
- How To Get Influencers That Will Promote Your Product.
- Things To Note To Grow Your Tiktok Channel & Become A Top TikTok Influencer Marketing. Expert.
My friend uploaded his first video on TikTok a few days ago and I’m mediately got 700+ views even without having any followers.
Isn’t that amazing?
Which platform does that among all the social media platforms out there?
Even YouTube that is a video platform requires that you know a little and rank for their SEO.
Instagram that does “Reels” will only start promoting your videos very well not until you also start to get enough followers on your Instagram profile or page.
But TikTok is far better than all that – even if you don’t have any followers and you are just starting afresh.
You will get views on your videos because it works like a public platform where your videos can get straight to anybody.
Even without having followers yet.
This is the reason why it becomes very easy to become a Tiktok Influencer without thousands to millions of followers within 1 year.
If your content is engaging, entertaining, and informative enough to captivate people’s hearts.
You will get a lot of followers and become an influencer very easily and rapidly.
But if you don’t have enough followers yet and you would like to promote your products…
…how can you go about getting the best influencers that can help you promote your product.
Or if you’re trying to grow your TikTok profile – how can you start your Tiktok Influencer Marketing Agency or Brand and start earning money from your videos.
That is what we will discuss in this guide.
You can also watch the video below to see the mistakes that you should avoid when choosing influencers.
So, stay with me as I walk you through the fundamentals of TikTok Influencer Marketing and its parts.
How To Get Influencers That Will Promote Your Product
As an online brand or a marketer – your next idea will be how to get traffic with little ad spends.
Many people are already glued to the idea that traffic can only come from social media pages like Facebook.
That is why Facebook keeps banning people’s accounts the way they like and people still stay glued to it.
Why not just do influencer marketing and start paying less to reach a wide number of people.
Something like that is using TikTok as your source of generating an outstanding number of traffic.
So, if you are thinking of doing TikTok Influencer Marketing – let us look at some of the things that you have to study before you contact an influencer to do paid promoting on their page.
Below are the things that you should look out for:
- Age Range.
- Previous Statistics.
The first thing you have to look out for when trying to promote your product with an influencer on TikTok is the niche.
The niche is where you know who to message and determine the kind of result you will get from promoting your product with that influencer.
Let us say, for example, you are in the digital marketing niche and you want to promote your new course to an audience.
It is better to look for influencers who talk about marketing and most of their followers are people who are interested in digital marketing.
Most especially those whose followers have a business that they also handle and are business-wise.
The difficulty here is that you have to do your due diligence and look for influencers who are direct to yours.
Because the truth of the matter is that most of the influencers on TikTok are those that just post funny memes and acting.
That is why actors are making it big and quickly growing their followers on TikTok.
Since the highest numbers of those who have high followers on TikTok are young people.
Some are even young and not up to 20 years old. So, you see that you need to do well in your promotion.
Don’t just go to promote your digital course with an influencer who only does acting and rhymes on audios.
Because most of their followers might not be interested in what you’re promoting since it is not what they have an interest in.
So, make sure you are careful and check very well to see that the person that will be promoting your product is an Influencer in your niche.
Another thing you have to look out for is the number of followers that the influencer has.
As for me, if I want to promote any product using an influencer – I will like to promote with an influencer who has millions of followers.
Oh yes, that is the fact – because these people have higher chances of growing their followers rapidly.
You don’t necessarily need to follow other people like you can do on Facebook before you can get followers.
It is just like an organic reach where you don’t need any SEO to grow your Tiktok channel.
So, if the influencer is consistent enough – then he or she should be able to grow his or her TikTok channel rapidly.
Well, I don’t know how you might feel about this but I will prefer to promote with an influencer with millions of followers.
Through that means, I can know that my product will be reaching thousands of people and I can make hundreds of sales.
Although, the charges might be a little different based on followers count.
So, make sure to look at the number of followers that the influencer has before you ever think of contacting them to promote your offer.
Is location also compulsory in this requirement? Well, to you maybe not but to me.
It is an absolute Yes!
You need to look at the location of the Influencer because this website called TikTok also looks at the location to determine where they will promote a video to.
You need to look out and see if the influencer is from a country that you will want your customers and conversions to come from.
If they are not from that country – try to dig deeper and look for influencers who can fit in this requirement.
Also, what I like to do is that I will ask the influencer to show me some records of his stats.
Those who are commenting on his page – where are the majority of them coming from.
Are they from a so-so country or another country?
Are they majorly from Tier 1 country or other thereof country?
These are the things that you have to look out for because they are very important.
You don’t want to spend a lot of money on influencer ads and the only thing you get to see after running the ad is views.
Imagine just getting only views on your product but the people viewing it cannot buy your offer.
Sometimes, when this happens – even if the influencer has a lot of followers.
Whatever you are promoting will find it very difficult to convert and you will end up regretting it.
So, make sure that you do your research on the location requirement of the influencer and where his or her followers are majorly at.
This is very important most especially if you are from a Tier 1 country and you are majorly looking for Tier 1 clients or customers.
The age range of the followers of this Influencer is also very important when you are trying to promote a product.
You and I know that you don’t want to promote your product with an Influencer who has a lot of teenagers.
Oh boy! That is gonna be a baaaaahd idea!
Promoting your product to an influencer who has millions of followers but the majority of them are children.
Those who cannot even decide to buy your product but only find willingness and passion in it.
The only reason where this kind of conversion is favorable is if you are doing CPA.
Where you don’t necessarily need to make sales but just get clicks and people to input their details.
That is the only way I can decide to do any promotion with such type of TikTok influencer.
But if I am doing promotion and trying to sell my product – I will first look at the influence and see if he or she is matured.
Then, I will look at the comment box and see the people who are commenting.
Are they filled with young people or adults who are already having control of money in their accounts?
This is what you should make sure to look out for because it is important and one of the requirements you should look out for in any influencer’s channel or page.
Consistency is important in everything that we do – because that is the only way we can achieve that which we are aiming for.
So, check out the TikTok influencer that you want to promote with. When last have they come online.
Have they posted for the past days? Also, how do they post? Is it once a week?
These are the things that you have to look out for before you should ever consider promoting your product on an influencer’s channel.
If you go to promote your advert on a page of someone who hasn’t posted for over 6 months.
You should be ready to face the consequences because such an influencer might have lost a lot of engagement.
Just because an influencer has millions of followers should not only be your priority.
Try to look at their last seen and the last post and see if they are posting every day.
If you check an influence and see that he or she posted the day before you check his or her channel.
You will know that such an influencer will give you a lot of fresh engagement and views because he or she posts every day.
He or she has dedicated enough energy to post on his or her TikTok channel every day.
So, that kind of influencer is a considerable influencer to work with
#6. Previous Statistics:
Have you considered checking their previous Stats with clients? Oh! I forgot this will be your first time.
But seriously – you need to make sure that they send you their statistics with previous clients.
Aside from telling an influencer to send you the statistics of the location of his or her followers.
You also need to ask the statistics of previous clients and how many views he or she was able to deliver.
What are the default and average views that are guaranteed for someone to get whenever someone runs ads on their page?
You need to ask these questions and request statistics because that is how you can get enough information about whether what you want to do will work or not.
Sometimes, before you can get a good conversion of 1% – you might need to reach 100 people.
So, you are sure that you need to reach millions of people and get thousands of views to get hundreds to thousands of sales.
So, do your maths and see if it is worth it.
Things To Note To Grow Your Tiktok Channel & Become A Top TikTok Influencer Marketing Expert
Growing a Tiktok channel involves some things to note before ever thinking of making waves and becoming an influencer.
Since we are done with the things that you should take note of you want to promote your product with a Tiktok influencer.
Is there anything that should stop you from becoming a Tiktok influencer yourself?
Absolution not! You can also become a Tiktok Influencer and start promoting other people’s products while you promote your product.
And with the necessary things which we will be revealed in the section of this article.
You can quickly start to make waves and within a few months – your content can start to rank and you can be making money from your Tiktok channel.
Below are the necessary things that you need to have in mind when creating Content on TikTok to become a top influencer.
- Producing Content.
- Stable Niche.
- Micro Niche.
- Into (hook) & Call-To-Action.
The use of hashtag is a very necessary ingredient whenever you are preparing your palatable TikTok channel.
It is just like a link that connects viewers to their desired videos.
Just like you might have known or maybe you don’t know. Tiktok is also more of a search engine social media website.
Because people don’t necessarily need to watch videos from who they follow – just logging into their TikTok and they already have tons of videos on their page.
I remember my first day of opening TikTok – my aim was that the page will look empty.
I already saw hundreds of videos displaying on my page. I haven’t even opened an account.
That is the power of this channel and whenever people want to search for content related to your video.
They will type the hashtag that is related to your video on the search box.
So, you need to be using hashtags whenever you are doing your Tiktok marketing.
One of the best and popular hashtags to make use of in this aspect is #4U #foryou
You should also try to research more popular hashtags – but using this will also get you more views on your videos.
Just like I said – do more hashtag research and stay updated with the new Trends.
#2. Producing Content:
You cannot just think that by logging into TikTok and watching videos – then you will also grow your TikTok channel.
At all, it doesn’t work like that. Aside from being a consumer of content – you also have to be a producer of content.
If you are very serious with TikTok and even make it your number one channel of socializing.
You will learn a lot on TikTok because many only coaches and tutors are going there to give out values.
So, when you are on this platform – you will consume content to the extent that you will forget about creating Content.
You will be loaded with too many pieces of information because the moment you finish watching a certain video…
…you will be bombarded with another video which will teach you more on other things.
Even if you are there to watch funny videos and actings. It is enough to take your time and forget about producing your content.
So, always make sure that you are a content producer and also give out the value in whichever way you find it fit.
Before you should ever think of joining – it is even good to first look at some aspects that you believe you are good at.
That way, you can easily know your area of specialty where you can be producing more content on.
#3. Stable Niche:
It is very good to produce content and not only be a consumer of content because that will help you to become famous.
But another thing is trying to be stable and focus on a niche in your content creation as a Tiktok Influencer.
Don’t try to be smartly overloaded by thinking that you can just produce content on anything that you like.
That will only cost you a lot of views and the algorithm will not know how best to promote your videos.
Although, when you are starting and you don’t have a lot of videos. You might not feel the impact.
But immediately you start having over 20+ videos on our TikTok channel. That is when you will know the relevance of trying to stay in a stable Niche.
Because imagine someone saw a content you created on a story about your life or real fact about women.
Then, the person goes to your channel to watch more videos on that and they start seeing videos in other niches.
This will make them bounce from your channel and go to other channels.
They won’t even find it fit to follow you even if they love the content they watched – because they don’t see you as an authority in it.
But if they watch more on your videos and see that you produce more content in that specific niche.
They will follow you because they will expect more from you and will be ready to always watch your videos.
That is how those influencers who have millions of followers on TikTok are gaining more.
Because they have focused their time and energy on a specific niche without thinking of trying other niches.
So, people already know them in that niche and even if brands should search for that niche.
They will be the ones to show up at the top page and get brand promotion since they are focused on that niche.
#4. Micro Niche:
It is very good and important to focus on a specific niche – but it is also important for you to focus on a specific niche with less competition.
This is the reason why those who take their time to research more on their niche will always get quick results unlike those who wouldn’t.
When you are starting on TikTok – make sure that your niche is a micro Niche.
A niche that doesn’t have too much competition and a niche that can quickly rank your content at the top.
The best way to do this is to search on TikTok and look at the results given to you.
Look at the influencers page and see those who are common in that niche. Are they putting that niche in their bio?
That is how you can know if there are many influencers and not many influencers in that niche.
When the niche is micro and not having a lot of Influencers. Your videos will quickly get views within a short period.
But if it has a lot of competition – The TikTok algorithm will still later help you push it through but it will take a lot of time.
It might take a year or close to a year of creating content consistently before you will see a good result.
That is why you will check on some content Creator’s channel on TikTok and you will only be seeing 10 views or 20 views on each of their videos.
And these people already have many videos – while someone who is new and just dropped only 4 videos is already having thousands of views.
It is because of the niche and you need to choose a micro Niche when starting your Tiktok influencer channel.
#5. Into (hook) & Call-To-Action:
So, when you are editing and uploading your videos on TikTok – it is important that you need to have an intro.
In TikTok – it is called hook and it is very effective for your video promotion and capture.
The intro is what will introduce you to your audience and make them fall in love with reading more of your content.
What many people do is just to start their video without any hook – although for people who just post for fun…
…this might not be relevant since you are only posting for fun and not serious about using it for business.
But if you are the kind that uploads marketing-related kinds of stuff that teach people things on TikTok.
Then you need to put a hook so that your viewers can also know your videos separately.
Normally, it will be difficult for someone to easily remember your username and memorize it.
But anytime they see your hook – that will make them quickly remember that you are the one.
Also, this is what will prompt them into remembering your username and knowing exactly who you are.
So, always make sure that you use a hook in your videos because that is what will display your brand name.
Also, that is what will distinguish you from other influencers who post videos on TikTok.
Consistency is the king of all success stories. Have you heard of any influencer in any industry who is not consistent enough?
I have not heard of such a person. You must be very much consistent before you can ever think of growing your follower base.
When I talk about consistency – it doesn’t even necessarily need to be posting every day.
No! If you are busy and have other things that you are doing aside from trying to become a Tiktok influencer.
That will burn you out and you will easily quit and find it very hard to continue after a few times.
But the best consistency you can have is setting aside a particular day/s of the week to post your content.
You can decide to post twice every week Or you can decide to post once every week.
It depends on how best you can post and if you have every day to yourself.
What’s stopping you from posting every day – since you don’t have anything keeping you busy.
Just go ahead and post every blessed day. But make sure that you are consistent with it.
If you cannot be consistent – then cut it into several days in a week.
Also, always specify your time of posting and let the algorithm know when you post your videos.
If it is twice every week – you can make it every Monday and Friday or whichever day at (10 Am).
Always schedule your videos ahead so that they can post at that particular time.
This way, TikTok will be ready to show your videos to your audience at that time because they know that you are consistent with it.
Just like creating a YouTube channel and having a playlist for your videos.
It is also applicable to TikTok influencing. You must create a playlist for all your videos.
If you don’t know what a playlist means – it is the act of segmentize the base of your video on respective topics.
Let us say you talk about relationship tips in your Tiktok channel.
You cannot always talk about the same topic in that specific niche. You will always talk about a different topic.
In some videos – you might talk about “How to care for your Woman” and another video for “How to care for your man”.
Those are the same kind of topics that can be in the same niche.
But there will be another topic that you might talk about like “The Best Sex Position For Couples”.
That is another type of topic that needs another playlist because it talks about another aspect.
So, in each playlist, you will keep updating videos that are related to each segment in it.
This way, your viewers will be enjoying your content and can keep navigating from one aspect to another.
This will boost your watch time and will also give you an edge over other influencers who are creating TikTok video content in your niche.
The thumbnail is also a very good aspect that will help you a lot in your Tiktok Influencing.
A thumbnail is that graphic that you first see anytime you are searching for a video and it’s the first thing that will grab your readers’ attention.
Your thumbnail alone can boost your watch views and make people click on your videos.
This helped my friend a lot when he was starting his TikTok channel.
He decided to create a catchy thumbnail and luckily for him – the thumbnail gave him a lot of clicks and I advised him not to change it…
…I told him to keep continuing using that type of design for his thumbnail but might just decide to apply some little changes to see what works.
And it keeps giving him a lot of views. It is very effective and it is also part of what you should consider.
Final Thought On TikTok Influencer Marketing
TikTok Influencer Marketing is the next traffic-generating source that is very effective for anyone trying to promote his product.
Traffic is said to be the lifeblood of every business and without it – the business will surely fail.
So, if you have a means of reaching millions of people with little money spent on an advert.
Why not give it a try since the algorithm of TikTok is still fresh.
Also, with the tips given above – I have discussed the best practices to involve in when you want to hire an influencer to promote on his or her page.
Also, I have tried to explain some tips and secrets that can help you kickstart your Tiktok Influencing journey…
…and get brands to start endorsing you for promotion.
Are you a brand looking to hire a Tiktok Influencer Or are you an influencer trying to learn more about TikTok Influencing?
Hit the comment below and type what you find very effective in this guide – I will be glad to reply.
Also, don’t forget to share this guide with your friends on social media. You gain by giving.